Digitising small business owners with Omni
Omni is changing the way small retailers do business in Africa, making it easier to manage inventory, finance orders, and serve customers. Their intuitive platform connects large FMCG brands to small businesses for moreaccessible, efficient sourcing.
Improving inventory management for small retailers
Nigeria-based Omni delivers end-to-end commerce infrastructure that transforms how small retailers access credit, source inventory, and restock. The company’s tech-enabled platform consolidates fragmented FMCG distribution, giving small business owners more control over their stock, their finances, and their ability to earn a decent living that supports their households.
Why Goodwell invested
Nigeria-based Omni delivers end-to-end commerce infrastructure that transforms how small retailers access credit, source inventory, and restock. The company’s tech-enabled platform consolidates fragmented FMCG distribution, giving small business owners more control over their stock, their finances, and their ability to earn a decent living that supports their households.
Recent achievements and future ambitions
In 2025, 78% of Omni’s active local retailers were women, most of whom had no access to formal working capital before Omni. Embedded finance has been the company’s breakout growth engine, distributing over 12,000 loans in 2025.
The platform had disbursed USD 108.3 million in credit since investment by the end of 2025, with their first quarter of 2026 continuing to show impressive growth. Another 2025 highlight was the introduction of OmniFresh: solar-powered cold storage that increased earnings for retailers.
Empowering small retailers in West Africa
“The core benefit for our end users is that we generate data for them. This data helps them to have a credit rating and makes them more visible in the value chain. So, we can provide them with the data and resources to scale their business.”
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