Transforming mobility and lives with MAX
Based in Lagos, Nigeria, MAX is a pioneering mobility company that connects users to a network of professional motorcycle-taxi drivers through mobile apps. Dedicated to making mobility safe, affordable, and accessible, MAX is also leading the way in introducing electric vehicles in Africa to combat carbon emissions and create a greener environment.
Uplifting drivers and their communities
As part of their commitment to empowering informal sector transport operators, MAX provides a comprehensive range of benefits to “Max Champions”, including increased income, access to financing, quality vehicles, training, support services, insurance, healthcare, and emergency response. This approach improves the livelihoods of motorcycle-taxi operators, creating a positive impact for them personally, while also uplifting their communities and contributing to sustainable economic development.
Why Goodwell invested
Positioned at the intersection of mobility and financial inclusion, MAX is actively formalising West Africa’s fragmented informal motorcycle taxi industry. This investment demonstrates the power of mobility and logistics to positively impact a wider ecosystem: MAX’s work not only ensures safe and affordable on-demand motorcycle transport for commuter, and better futures for their drivers, but also plays a crucial role in the region’s economic development.
Recent achievements and future ambitions
MAX’s operations grew to 19 cities across Nigeria, Ghana, and Cameroon in 2025, with six battery-swapping stations in Nigeria and seven in Ghana. The company reached profitability in Nigeria, and riders benefitted from up to 40% fuel cost savings thanks to their MAX-financed electric vehicles. During 2025, MAX completed their ESMS and supply chain framework, aligned to IFC standards. Women accounted for 25% of MAX’s employees, above the African e-mobility sector average of under 20%.
Founded MAX to deliver financial inclusion and sustainable economic growth
“We founded MAX to deliver financial inclusion and sustainable economic growth in Africa’s excluded transportation sector. We created a subscription platform that provides a unique opportunity for over 16 million excluded mobility entrepreneurs across Africa to access vehicles sustainability.”
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