Haul247’s tech is transforming efficiency in logistics
Throughout Africa, getting products from point A to point B is filled with hurdles, resulting in huge delays and (financial) losses for both buyers and sellers. Haul247’s technology provides the foundation for more efficient logistics, starting in Nigeria.
Making shipping easy, fast, and safe
Nigeria, like the rest of Africa, faces huge logistical challenges, including fragmented markets, inadequate infrastructure and high transportation costs, which result in inefficiencies, delays, and significant losses. Haul247’s asset-light logistics platform connects businesses to haulage and warehousing options within a single ecosystem.
Why Goodwell invested
Haul247’s business model improves the logistics supply chain for three key audiences: shippers, truck owners, and warehouse owners. As a result, they are enhancing operational efficiency, reducing post-harvest losses, and improving income-generationopportunities across the supply chain – achievements that closely align with our mobility and logistics investment thesis.
Recent achievements and future ambitions
In 2025, Haul247 grew their cargo client base to 40 enterprise shippers, and expanded their service coverage to 116 cities, while also increasing driver incomes. They maintained a clean traffic safety record and established an environmental reporting baseline. Haul247 continues to emphasise digital transparency, route optimisation, and logistics financing, serving smaller businesses (including women-led enterprises) often excluded from formal supply chains.
How Haul247 is transforming haulage, with founder Sehinde Afoyalan
“We provide a platform where we connect manufacturing companies and farmers to available trucks and warehouses. We help farmers reduce post-harvest losses, help truck owners improve asset utilisation, and help manufacturers reduce operating expenses.”
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