Good Nature Agro improves livelihoods with climate-resilient farming

Good Nature Agro (GNA) partners with smallholder farmers in Zambia and Malawi to improve their livelihoods through climate-resilient, soil-enriching legume farming and links to high-value markets.

Agriculture
Impact indicators
Smallholder farmers
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Are women
0 %
Farmers accessed seed and/or cash credit
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Permanent employees
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Boosting incomes with better seeds and market access

GNA addresses the challenges of smallholder farmers by providing market access, guaranteed sales, and essential resources such as seeds and fertilizers. Through training in business management and sustainable farming, GNA helps farmers transition to more profitable crops like legumes, increasing their earnings by 68% compared to traditional crops like maize. GNA’s support not only improves farmers’ incomes, but also enhances their livelihoods, enabling them to afford better resources and invest in their families’ futures.  

Why Goodwell invested

By partnering with Good Nature Agro, we support a transformative approach that tackles the obstacles farmers face head- on. This investment not only enhances farmers’ livelihoods but also promotes sustainable farming practices and ensures better nutrition outcomes for communities. It underscores our commitment to fostering inclusive growth and resilience in agriculture. 

Zambia, Katondo, Eastern Province. Neri Daka (38) is a Good Nature Agro farmer. Has five children, 4-20. Husband is also a farmer. Grows soybeans, cotton, maize. Successful enough to move up from mud thatched hut to brick house. Sending children to school, bought two goats ($15 each). Wants to buy an oxcart ($400), bedding for children, TV. Women earn about $3 a day farming, about $80 a month, she uses womens village banking to save. Working in her soybean field with her PEA.

Recent achievements and future ambitions

After Zambia endured a catastrophic drought the previous year, 2025 saw Good Nature Agro not just recover, but triple their farmers’ net income to USD 539 per hectare (up from USD 183 recorded in 2024). GNA also strengthened its climate resilience framework, and launched a new processing facility in Lusaka, further expanding local economic impact and value chain integration. Third-party evaluations confirm that 68–74% of GNA farmers reported improved quality of life. Finally, the company expanded to a fourth market: South Africa.

How high-quality legumes improve Zambian livelihoods

“We provide key input such as seeds where we do everything from breeding through scale-up production and sales as well as tailored financial support, training to help them achieve optimal yields and we are the off-take market at the end of the year.” 

Carl Jensen - CEO & Founder Good Nature Agro

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