Haul247’s tech is transforming efficiency in logistics
Throughout Africa, getting products from point A to point B is filled with hurdles, resulting in huge delays and (financial) losses for both buyers and sellers. Haul247’s technology provides the foundation for more efficient logistics, starting in Nigeria.

Making shipping easy, fast, and safe
Nigeria, like the rest of Africa, faces huge logistical challenges, including fragmented markets, inadequate infrastructure and high transportation costs, which result in inefficiencies, delays, and significant losses. Haul247’s asset-light logistics platform connects businesses to haulage and warehousing options within a single ecosystem.
Why Goodwell invested
Haul247’s business model improves the logistics supply chain for three key audiences: shippers, truck owners, and warehouse owners. As a result, they are enhancing operational efficiency, reducing post-harvest losses, and improving income-generationopportunities across the supply chain – achievements that closely align with our mobility and logistics investment thesis.
Recent achievements and future ambitions
Since their foundation in 2020, Haul247 has rapidly expanded their reach across Nigeria, and are now operating in nearly every state. Their easy-to-use platform has resulted in new collaborations between regional providers and global brands, delivering cost reduction, improved efficiency, and greater sustainability in the wider logistics supply chain.
How Haul247 is transforming haulage, with founder Sehinde Afoyalan
“We provide a platform where we connect manufacturing companies and farmers to available trucks and warehouses. We help farmers reduce post-harvest losses, help truck owners improve asset utilisation, and help manufacturers reduce operating expenses.”
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