Extracting greater value from avocados with Origen Fresh
Working with an ever-growing network of smallholders in Kenya, Origen Fresh maximises the potential of the avocado harvest and farmer incomes by transforming lower grade produce into high-quality avocado oil.

Turning waste into liquid gold
In the words of founder Grace Kariuki, Origen Fresh is in the “post-harvest waste management business”. Throughout Kenya, many smallholders have avocado trees on their land that produce abundantly without the need for irrigation or other interventions. However, the majority of their crops are not suitable for export. Origen pays farmers a fair price for second and third grade avocados and turns this “waste” into a valuable product.
Why Goodwell invested
Goodwell works to reduce food waste, enhance food security, and build resilient farming systems – a direct alignment with EA Foods’ own business model. EA Foods is transforming Tanzania’s agricultural supply chain, eliminating post-harvest losses by improving distribution infrastructure, aggregating smallholder produce, and delivering it directly to urban retailers.

Recent achievements and future ambitions
EA Foods made significant impact for its farmers in 2024, increasing their focus on gender balance, and onboarding 15,357 new farmers (38% women and 37% youth) to grow their smallholder network by 137% to 25,090 (10,100 of whom are women). The company further enhances farmers’ capabilities, crop quality, and yields with targeted training programs, and boosts their income through quality grading. EA Foods’ more efficient supply chain affords consumers greater access to high-quality fresh produce. They grew their gross margins across the year, now serving over 7,600 vendors, 445 hospitality clients, and 802 supermarkets across urban Tanzania. All these improvements are reducing post-harvest losses, increasing smallholder incomes, and cutting greenhouse gas emissions through efficient routes-to-market. EA Foods improves the market- and climate resilience of all their stakeholders, from farmers to vendors to customers.
In 2023, Chicoa completed a merger with Lake Harvest, forming the largest vertically integrated tilapia aquaculture group in Africa, with farms in Zambia, Zimbabwe, and Mozambique, and a sales joint venture in Malawi. The company plans to expand capacity to 15,000 tonnes per year, strengthen cold chain logistics, and achieve full ESG certification for its processing facilities.
How Origen Fresh solves post-harvest loss with avocado oiler
“In Kenya, grade A avocado fruit for export is only 5% of the harvest. That means farmers have a lot of avocados that they don’t know what to do with. We take something that is giving a headache to farmers and turn it into a high-value, healthy product.”
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