Investment themes
Goodwell is improving access to high-quality goods and services in Africa by supporting innovative, locally led businesses. We invest in sectors that improve the lives and livelihoods of underserved people, creating powerful opportunities for inclusive growth.
Financial services
Goodwell invests in companies delivering essential services for financial inclusion, like savings, payments, insurance, and loans, for individuals and SMEs. Financial services are directly linked to lifting people out of extreme poverty, making it easier to participate in the wider economy and meet their basic needs. By working to bring banking to everyone, we are supporting gender inclusion and improved financial wellbeing, catalysing development through fintech, and expanding access to credit.
Agriculture
Agriculture contributes significantly to development in Africa, employing over half the continent. But, under increasing pressure from climate change, biodiversity loss, and population growth, Africa’s agricultural system needs to evolve rapidly, inclusively, and sustainably. By investing in companies strengthening the overall food system, Goodwell supports increased food security, reduced food waste, improved farmer livelihoods, and sustainable, inclusive growth.
Mobility and logistics
Mobility and logistics are crucial tools for economic and social development. But across parts of Africa, a lack of infrastructure reduces access to employment, education, healthcare, and other essentials. Goodwell invests in businesses making the continent’s transport and delivery safer, greener, and more affordable. By improving the accessibility, sustainability, and efficiency of mobility and logistics, we’re bring essential goods and services closer to those who need them.
Other high-impact sectors
Once essential needs are taken care of, people finally have space to work towards improving their overall well-being and quality of life. That’s why Goodwell also invests in other high-impact industries like waste management, clean energy, education, and healthcare; everyone deserves the opportunity to thrive in an inclusive, climate-smart economy that respects people and our planet.
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