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Complete Farmer: Technology to feed Africa – and the world

Africa has the potential to feed itself – and the world. The continent accounts for 60% of our planet’s arable land, and with a young, growing population, Africa has the potential to lead the way in global food security. The African Development Bank has predicted that Africa’s agriculture market could increase in value from USD 280 […]

Mvuvi: Sustainable system change through vertical integration

Mvuvi Holdings is making a positive impact in the communities where they work by focusing on an affordable, efficient protein: tilapia. Vertical integration not only gives them more control over their value chain, but it also allows them to improve more livelihoods along the way. As Africa’s population grows, so too does the continent’s hunger crisis. By July 2025, more than one […]

Investing in inclusive agriculture to drive systemic impact

Growing, preparing, and enjoying good food is one of humanity’s most basic instincts, and a universally uniting pleasure. But in 2023, between 713 and 757 million people – one out of every eleven people on earth, and one out of every five in Africa – experienced hunger, while billions experienced food insecurity. At the same time, the UNEP […]

Local for local: impact from the ground up

A business built on local expertise   Since Goodwell’s inception over two decades ago, we’ve built our business with a “local-for-local” approach. Impact investment is only effective when it enables accessible progress for the people on the ground. Want to make impactful change for female farmers in Nigeria? You ask those women what they need, not […]

Responsible exits: Lessons from 20+ years of impact investing

Impact investing, at its core, is about changing the world. It’s about building a fairer future, pragmatically and optimistically. Goodwell exists to be a part of this solution: to make positive impact and reward those who participated in making that impact possible. This means executing responsible exits from our investments. The market is still challenging in Africa, yet we see the tides turning: over the next decade, the post-COVID investment […]

Waste management in Africa: A valuable opportunity for impact

Waste management might not sound like the world’s most glamorous industry, but it’scertainly one of the most impactful, touching on all 17 of the United Nation’s Sustainable Development Goals (UN SDGs) – and every single one of our lives. Global waste generation grows by the day and is expected to increase to an annual 3.4 billion tonnes by 2050. The majority of collected waste isn’t currently disposed of responsibly, and only 13.5% is recycled. In sub-Saharan […]

How financial inclusion drives economic growth across Africa

For farmers in rural Uganda, making a simple banking transaction can be a daunting task, requiring hours of travel and time off of work. But a better system is emerging – agent banking is now spreading to small villages, allowing people to immediately deposit savings, withdraw cash, and make loan repayments. Bringing financial services closer to home saves time and money while giving people more control over […]

Market turbulence creates opportunity for inclusive businesses

In the bustling streets of Dar Es Salaam, Elia Timotheo’s company East Africa Foods didn’t just survive the 2022 COVID-19 backlash, it actually thrived. While global markets reeled from uncertainty, his platform connecting smallholder farmers to urban off-takers saw its user base almost triple. Elia’s story exemplifies a broader truth: market turbulence, while challenging, can create unprecedented opportunities for impact investors focusing on inclusive businesses across […]

Investing at the intersection of climate and social impact

With every passing year, it’s becoming more obvious that social impact and climate impact go hand in hand. Our mission is to do well by doing good. We believe in a world where no one is left behind, aiming to serve the un(der)served by expanding access to high-quality, everyday goods and services. Since Goodwell was founded two decades ago, we’ve witnessed an increasing consideration […]