Goodwell is improving access to high-quality goods and services in Africa by supporting locally led, often tech-driven businesses. We invest in sectors that improve the lives and livelihoods of un(der)served groups, creating powerful opportunities for inclusive growth.
Financial services
Financial inclusion is one of Goodwell’s top priorities. We invest in companies that deliver essential services – like savings, payments, insurance and loans – to individuals and small businesses. Financial services are directly linked to lifting people out of extreme poverty, making it easier to participate in the wider economy and meet their basic needs.
Mobility and logistics are crucial tools for economic and social development, but in many parts of Africa, infrastructure is seriously lacking. People spend far too much time and money getting from point A to B – which also limits access to employment, education, healthcare, and other essentials. There is, however, vast potential to meet Africa’s transport needs by embracing digital solutions. With this in mind, Goodwell invests in safe, affordable transport and delivery innovations for low-income consumers and small businesses, ensuring everyone can easily access the products and services they need.
Agriculture is a major driver of growth in Africa, accounting for almost a quarter of national GDPs and employing over half the population. But this sector is facing huge pressure from a growing population, climate change and biodiversity loss. To respond to these challenges, Africa’s agricultural system needs to develop inclusively, sustainably, and rapidly. The sector’s evolution is crucial for the continent’s future, and it has serious potential – it just needs the right support. Goodwell harnesses that potential by investing in companies that strengthen the overall food system, support farmers, and increase production while respecting the environment.
With Goodwell's latest fund, we're allocating of quarter of our overall investments to companies working in other high-impact sectors like energy, education, healthcare, and female-led businesses. We’re also looking at industries like recycling and waste management. As with our other focus areas, all these sectors play prominent roles in delivering a higher quality of life. Their impact extends far beyond the initial goods and services they deliver: once the essentials are accounted for, people have more space to focus on education, employment, and overall well-being.
Financial inclusion is one of Goodwell’s top priorities. We invest in companies that deliver essential services – like savings, payments, insurance and loans – to individuals and small businesses. Financial services are directly linked to lifting people out of extreme poverty, making it easier to participate in the wider economy and meet their basic needs.
Agriculture is a major driver of growth in Africa, accounting for almost a quarter of national GDPs and employing over half the population. But this sector is facing huge pressure from a growing population, climate change and biodiversity loss. To respond to these challenges, Africa’s agricultural system needs to develop inclusively, sustainably, and rapidly. The sector’s evolution is crucial for the continent’s future, and it has serious potential – it just needs the right support. Goodwell harnesses that potential by investing in companies that strengthen the overall food system, support farmers, and increase production while respecting the environment.
Mobility and logistics are crucial tools for economic and social development, but in many parts of Africa, infrastructure is seriously lacking. People spend far too much time and money getting from point A to B – which also limits access to employment, education, healthcare, and other essentials. There is, however, vast potential to meet Africa’s transport needs by embracing digital solutions. With this in mind, Goodwell invests in safe, affordable transport and delivery innovations for low-income consumers and small businesses, ensuring everyone can easily access the products and services they need.
With Goodwell's latest fund, we're allocating of quarter of our overall investments to companies working in other high-impact sectors like energy, education, healthcare, and female-led businesses. We’re also looking at industries like recycling and waste management. As with our other focus areas, all these sectors play prominent roles in delivering a higher quality of life. Their impact extends far beyond the initial goods and services they deliver: once the essentials are accounted for, people have more space to focus on education, employment, and overall well-being.
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