Goodwell’s 2024 Impact Report: Building resilience through impact

We do well by doing good: this is Goodwell’s founding principle, and we’ve made it a reality for over two decades with our approach to impact investing. Take a look at what we’ve achieved in the past year.

Download Goodwell’s 2024 Impact Report

Goodwell supports local African businesses to improve access to high quality goods and services across the continent. Led from the ground up, we work to build a more resilient and inclusive world. Read our 2024 impact report to learn about the progress we’re making.

Download our Impact Report

Goodwell highlights

In 2024, our ambitions grew, and so did our team. With five offices across Africa and Europe, we continued to pursue gender balance in our team, secured expert local talent, and achieved B Corp certification.

Goodwell Offices

Employee overview

Employees Amsterdam

Employees Nairobi

Employees Cape Town & Johannesburg

Employees Lagos

Our approach

Sorry, you have to accept cookies to see this content.

Fund highlights

Our investments help improve access, adequacy, and affordability of essential goods and services across Africa. It’s a strategy that has proven itself through meaningful impact for local businesses and communities, while delivering successful exits and solid returns for investors.

Fund highlights

uMunthu II - Active

EUR 61 million

First close May 2023

August 2026

Final close

Investments (including write-offs)

Fund highlights

uMunthu - Closed

13 Sept 2023

First investment date

EUR 62.6 million

Amount raised

Investments (including write-offs)

New portfolio companies we welcomed in 2024

In 2024 we welcomed wo new portfolio companies: ABC & OmniRetail.
We also had one follow on investment: Souk Farms.

Portfolio company highlights

All Goodwell’s portfolio companies are driven by impact. We take a locally led, hands-on approach to provide them with the funds and expertise to grow and maximise their impact.

Sector highlights

We invest in the sectors with the greatest potential to deliver sustainable local impact like agriculture, financial services and logistics. By focusing on basic goods and services, our portfolio companies are delivering significant on-the-ground impact:

Sector impact

Financial services

533,003

Agents

38,084,740

End users

1,777

Direct employees

657

Female employees

Sector impact

Food & Agriculture

350,457

Smallholder farmers

168,251

Female smallholder farmers

2,159

Employees

821

Female employees

Sector impact

Mobility & Logistics

977

Employees

279

Female employees

24,534

Active drivers

149,646

Active Retailers

35,749

Drivers and retailers (with access to finance)

How you can get involved

The uMunthu II fund continues to invest in the continent’s early-stage innovators, and remains open to investors until August 2026. If you’d like to learn more about how to participate, please get in touch.