Digitising small business owners with OmniRetail
OmniRetail is changing the way small retailers do business in Africa, making it easier to manage inventory, finance orders, and serve customers. Their intuitive platform connects large FMCG brands to small businesses for more accessible, efficient sourcing.
Mobility and logistics
Impact Indicators
149.7k
Retailers
USD 31.2m
Total loan value
3.2k
Retails receiving credit
12
Active cities
Improving inventory management for small retailers
Informal retailers are the backbone of Africa’s commerce, but fragmented supply chains, cashflow issues and economic instability make it hard to maintain adequate inventory. OmniRetail is addressing these challenges with essential digital infrastructure that connects small business to reliable suppliers, enables them to order exactly what they need, and gives them the ability to obtain goods on credit.
Why Goodwell invested
OmniRetail is expanding financial inclusion for a very specific audience: small retailers. 78% of OmniRetail’s traditional retailer users are women-owned businesses, and over half of their retailers are unbanked. OmniRetail’s holisitic, tech-led services give small business owners more control over their stock, their finances, and their ability to earn a decent living that supports their households.
Recent achievements and future ambitions
Over 60,000 people are using OmniRetail’s services so far, enabling small- and medium-sized enterprises to access the credit necessary to grow their business. While OmniRetail’s platform relies on technology and data analytics to improve access to financing, inventory management and decision making, the company also takes an extremely hands-on approach to training retailers in the field. Their efforts are showing impressive results: OmniRetail recently topped the Financial Times ranking of Africa’s fastest growing companies.
Empowering small retailers in West Africa
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“The core benefit for our end users is that we generate data for them. This data helps them to have a credit rating and makes them more visible in the value chain. So, we can provide them with the data and resources to scale their business.”
Deepankar Rustagi – CEO & Founder OmniRetail