Invest with impact

Building a more inclusive world with every investment.

Who we work with:

Investors

Goodwell’s investors care about more than just strong financial returns: they also want support the growth of promising entrepreneurs, create a lasting positive impact, and do their part to make the world a better place.

Investees

We invest in young companies led by motivated entrepreneurs with proven experience. Goodwell offers more than just funding; we provide business expertise, a collaborative, long-term partnership, and access to a global network.

“We invest in companies that uplift communities”

Do well by doing good

This is the founding principle that shapes Goodwell’s entire investment philosophy. Our funds support entrepreneurs delivering essential goods and services to un(der)served populations and building an inclusive economy in their communities, countries, and continent.

We maximise the social and financial impact of every investment we make by focussing on innovative, fast-growing, local companies.

Meet our portfolio companies

Goodwell invests in innovative companies providing essential goods and services in high-impact sectors like agriculture, financial services, and mobility and logistics sectors.

Local investments, led by local experts

We believe that an inclusive society begins with a deep understanding of local markets, consumers and needs. All our investments are led by experts based in our focus regions, from our offices in Kenya, Nigeria and South Africa. Combined with operational support from our team in the Netherlands, we offer our portfolio companies unparalleled local insights, paired with access to experts and markets across the African continent and beyond.

Long runway

Our teams ensure a long runway with multiple investment rounds and help secure further capital through co-investors.

Powerful social impact

The companies in our portfolio provide goods and services that improve the lives of people in low-income communities.

Strong financial returns

Consistent, market-rate financial returns with +10 exits at double-digit IRRs to date.

First movers

Our achievements are internationally recognised by leading impact and investment organisations.

A collaborative approach with meaningful returns

An inclusive society means no one is left behind. At Goodwell, we invest in innovative companies providing basic goods and services to those who need it most. By providing private equity to scalable companies in their early growth stage, we’re enabling them to maximise their impact. To date, our 20+ portfolio companies provided EUR 2.5 billion worth of financial services to more than 39 million households, created over 35,000 jobs, and reached communities across 68 countries.

Investment themes

Goodwell invests in locally led businesses with the potential for creating lasting social, environmental, and economic impact. Guided by principles of gender inclusivity and sustainability, we focus on scalable companies in the following sectors:

Agriculture

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Mobility and logistics

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Financial services

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Other

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Goodwell news

Browse the latest news from Goodwell and our network, get updates from our portfolio companies, and read insights from impact investing experts.

February 2026

What’s on Goodwell’s radar? – February 2026

February 2026

Complete Farmer: Technology to feed Africa – and the world

January 2026

Climate transformation by women-led businesses: Meet our first IYBA WE4A loan recipients

January 2026

Putting patient capital to work at Onafriq

December 2025

How human-centred investing is quietly remaking climate finance

Get in touch

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