Equitas provides micro-credit solutions to customers otherwise unable to access funds through mainstream channels using a joint liability model of loan repayment. With a vision to serve five percent of Indian households by 2025, Equitas provides reasonable micro-finance to small enterprise companies in Tamil Nadu.

The company impacts food security, health and education by implementing varied CSR initiatives. From December 2014, Equitas’ total assets were USD$570 million with a client base of approximately 2.2 million users. As Equitas continues to grow, the Equitas Development Initiatives Trust (EDIT) remains committed to contributing 5% of its annual profits to promoting child education amongst poor populations.

Goodwell was the first external investor to provide capital to Equitas and aided the company with both rollout plans and in accessing additional resources. As such, the investment and assistance Goodwell provided allowed Equitas’ active clients to grow from 2,000 to over 2 million. In 2016, Goodwell assisted Equities with an IPO.

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